Effective Branding   Consistent Quality Standards   Co-Op Advertising & Marketing   Global Reservations System   Crown Traveler Rewards Club ™   FAQ   Membership   Login Effective Branding BEHIND EVERY GREAT BRAND IS A GREAT IDEA Brands are economic assets that require proactive management and measurement. Brands are an important influence on our lives. They are central to commercial markets and democratic societies. They represent free choice. They also have a profound impact on our quality of life and the way we see our world. Global brands, like Crown Selection, act as ambassadors for nations and capture the spirit of an age. Most importantly, strong brands bestow value far beyond the tangible performance of the products and services themselves. Brands that do this represent an idea worthy of consumer loyalty. The more inspiring the idea, the more intense and profound the commitment. And the more the consumer believes in the brand, the more value the brand returns to its owner. The Crown Selection Hotel Chain is simply dedicated to building a brand that both inspires and endures: A brand that delivers measurable business results. If you are interested in learning more about how to become a part of The Crown Selection Hotel Chain (a family of independently owned and operated hotels) and you believe your hotel meets our high standard, click here or contact our Membership Committee. © 2006-2008 - W3Rez.com, Inc Crown Select ™, Crown Selection ™, Crown Select Hotels ™, Crown Requests ™ The World's Best Hotel Group ™, Crown Traveler ™ and The Crown Selection Hotel Chain ™ are trademark(s) owned by W3Rez.com, Inc. All rights reserved. Unauthorized duplication is prohibited. 1175 Queen Anne Road, Teaneck, NJ 07666 - Tel: (201) 735-7748; Fax: (877) 765-6948